When community members voice priorities and desires, they can drive action. Unity and motivation for change in a community can build power from within the people. Community organizing promotes the community members as the experts of their experience. Unity does not equal uniformity but promotes a sense of togetherness and understanding of all community members. When power lies with community members, initiatives become sustainable and tend to align with the people’s priorities. 

The businesses on 25th Street have been able to tap into this grassroots power of organizing as a community. With funding and motivation from the city, business owners on 25th Street have gathered to share their ideas for revitalizing the 25th Street corridor. Many businesses like La Nueva Michoacana and 25th Street Furniture, amongst others, have been doing business on 25th Street for 10+ years. Business owners have a vested interest in revitalization and a strong desire to have their identity honored. Part of the business owners’ organizing has included voicing priorities for the revitalization influenced by their history in the corridor. Fostering a welcoming corridor identity that gives a glimpse into different cultures has been the priority of business owners and continues to motivate revitalization. With change on the horizon, business owners continue to tap into their surrounding community for support, unity, and a strong community voice.